Branding Irony

What’s cooler than a 3 wolf t-shirt? A t-shirt that makes fun of it. Or at least that is the idea behind Headline Shirts. So just to re-cap: A cheesy wolf t-shirt was made to sell at gas stations. Then it became a cool vintage/hipster uniform. Now there is a t-shirt that makes you look cool for making fun of the hipster uniform. Pretty funny, but not exactly a steal at $19.

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